We are constantly selling to ourselves and others all the time. Every thought belief, idea, insight and experience we have, we sell it to our subconscious as well as verbalizing it to others around us.
With friends and family, we’ll share, “That was a fantastic movie, a great book, a fabulous restaurant, or an amazing course! You’ve got to go see it, read it, go there, experience it!”
When you’re in the emotion of your true end result and living the moment as if you’re having the experience now, you are fulfilling your true heart’s desire and it sells it to both yourself and to others around you.
For example, if I was having a conversation with you and I said, “We went to a fantastic restaurant last night. As soon as we walked in it smelled incredible. The food was fresh, full of flavor and was so delicious! The layering of tastes was exquisite. The sauces that accompanied the different courses were absolutely melt in your mouth. It was like an orgasmic feast for your taste buds and their signature dish was out of this world!”
As I’m describing it, you’re already imagining it. You can taste the food, you’re almost salivating and you don’t even know exactly what type of food I’m referring to or where the restaurant is. It doesn’t matter!
In that moment it’s about living and experiencing what you love. That is where the energy is focused, and you’re sold.
However, when it comes to the choices and decisions you make, the question is what are you really selling, and are you selling yourself short?
Let’s take a closer look at this.
A while ago I was doing a sales pitch and “in my mind” I had the complete and clear picture of what it was I was selling. However, when I watched the replay of the sales pitch it was neither complete nor clear.
“Ouch!” …. That was an eye opener!
So what happened?
According to our internal filter system, our egoic structure, we delete, distort and generalize things to fit into our model of the world.
In my head I had edited and filtered out what I had perceived to be the non-relevant bits of the sales pitch and what came out was neither a direct communication nor was it focused on my true heart’s desire. To be truly honest, it was an avoidance of what I didn’t want.
I’d put a definition on that sales pitch. I didn’t even realize I’d done it until I watched the replay and then it was evident, it became obvious to me.
I’d made it mean something. However, in reality, it was purely information and it didn’t actually mean anything.
Where are you unconsciously putting definitions on things?
Definitions are so insidiously interwoven into our identity and ego, that we don’t realize they are even there.
I began to get curious. If this is happening at this overt level, then what’s going on at the unconscious level?
What are you unconsciously selling yourself?
I started digging into it a little more to see what was coming up for me and what came up was, “I don’t want to burden people with this long-winded sales pitch. It seems too much. They don’t want to hear this and I’m uncomfortable doing it.”
When I dug down deeper, I discovered a limiting belief that was running unconsciously in the background. It had so much energy attached to it, that it communicated a completely different outcome to my subconscious and altered the trajectory of what outcome I was creating. The belief had created a story, a fabrication that was so convincing, that the conclusion this resulted in was, “Why even bother?”
Beliefs are made up fabrications that maintain a status quo of perceived survival.
Observing what was going on from the vantage point of clear insight, was this belief the truth, was it really what was going on? And the answer was unequivocally, “No.”
When we threaten the boundary of our beliefs, our very survival goes into question and we have a visceral reaction as if we are in mortal danger. Our body responds with a cascade of adrenalin and norepinephrine, and we go into freeze, fight or flight mode.
My belief was indeed being threatened and was on high alert.
What behavior did it lead to?
I had disconnected and “nobody was home.” I was talking and my mouth was moving but my heart wasn’t in it. It was shut down.
With the limiting belief and behavior like that, what type of outcome do you think I got?
Clearly, it wasn’t the best.
In life, we get within every choice and every decision we make a further choice to choose that which empowers us or disempowers us. We get to choose an empowering path or a disempowering path of action.
What was I choosing?
In this case, I was choosing a disempowering path.
The disempowering path was to concede to the pressure and tension of the belief and disconnect my feelings and my heart to relieve that tension.
The empowering path would have been to acknowledge the tension and what I was feeling, remain connected to my heart and speak the truth from that place.
How much time and energy are you wasting on selling your unconscious, selling your subconscious the disempowering path?
Are you selling yourself short?
As a temporary fix, we choose to shut down and disconnect so that we no longer feel uncomfortable but at what cost?
What’s the cost of selling yourself short?
Next time you make a choice or decision take a moment to reflect. Are you coming from what you’d love to be, do or have simply for the love of it or are you being driven by something else?
You may find you are being driven by an unconscious belief that is keeping you playing small.
Don’t be fooled!
Choose the empowering path even if it is uncomfortable. This will lead to you creating the best and most favorable outcome in the long run.
Acknowledge the discomfort, feel the fear and do it anyway.
Fortune favors the brave!
